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February 4, 2010
sctimes.com
New CEO of eBureau lays out goals
St. Cloud based eBureau, a provider of predictive scoring and information services for online advertisers, has hired Chris Maher as chief executive officer. Maher was recently the president of Hitwise, an Experian company. “I’ve been on the job for eight weeks,” said Maher. “I’m even more excited about eBureau and our people.”



January 28, 2010
MediaPost.com
Secrets of Generating High-Scoring Leads
The use of predictive modeling to score online consumer sales leads has been embraced by interactive marketers across a wide range of product and service categories, from education, insurance and financial services to telecom and automotive.  Real-time sales lead quality scoring has fundamentally changed the dynamics of lead pricing, budget allocations and conversion ROI for advertisers and lead providers alike. So what are the secrets behind these algorithms, and what makes them effective for lead scoring?



January 13, 2010
Finance & Commerce
Musical chairs at the top of eBureau
St. Cloud-based eBureau has a new CEO, but its founder and former CEO Gordy Meyers is staying on as president and chief operating officer. Chris Maher is the new boss at eBureau, a 6-year-old high-tech company that develops and delivers predictive software for online marketers in the retail and credit industries.



October 26, 2009
DemandGenReport
Managing Lead ROI With Predictive Modeling
The biggest challenge with buying sales leads from third-party affiliates and aggregators today is the difficulty in measuring lead quality and predicting return-on-investment. In some product/service categories, it may take weeks or even months before a buyer can clearly assess the quality of a given lead based on whether or not it converted. Moreover, quality can be volatile month to month, even from the same lead source. If you can’t reliably measure quality, how do you know if you’re paying the right price for leads?



October 23, 2009
Minneapolis/St. Paul Business Journal
eBureau, CNS land cash in slowest VC quarter since '95
Predictive-analytics firm eBureau Inc. scored the biggest venture capital deal in Minnesota during the third quarter, a period when investment in the state’s startups sank to a 14-year low.



October 12, 2009
StarTribune.com
Data Mining 2.0
Gordy Meyer didn't need software to make this decision. In 2000, the former Fingerhut executive went to work for LexisNexis after selling his start-up, RiskWise, to the online database giant. But Meyer was getting antsy: demand for predictive analytics -- super-smart software that could quickly help companies make decisions by crunching vast amounts of data -- was soaring. But the existing technology, including RiskWise, wasn't up to snuff, he says. 



September 29, 2009
Minneapolis/St. Paul Business Journal
eBureau raises $10 million in VC
Analytics firm eBureau has closed on $10 million in venture capital, funding it will put toward product development and expanding marketing efforts, the company announced Monday.



September 29, 2009
StarTribune.com
St. Cloud Software Maker Raises $10M
eBureau, a St. Cloud maker of software that helps online retailers predict whether customers will buy their products, has raised another $10 million from investors, including two prominent Silicon Valley venture capital firms.



September 29, 2009
Finance and Commerce
New VC Investor Backs eBureau’s Predictive Direct Marketing Software
St. Cloud-based eBureau is one of those happy exceptions in the current economic malaise: It’s growing and it’s ready to hire. The 5-year-old producer of predictive software for online marketers announced Tuesday that it had closed its third round of financing, raising $10 million from current venture capital partners Split Rock Partners and Redpoint Ventures, and one new partner, Menlo Park, Calif.-based Tenaya Capital.



September 29, 2009
PaidContent.Org
Lead Gen Provider eBureau Raises $10 Million
Analytics and lead gen firm eBureau has closed a $10 million third round as it looks to open more offices in the U.S. and expand into the UK. The round was led by Tenaya Capital, Split Rock Partners and Redpoint Ventures. With this round, the St. Cloud, Minn.-based company has raised a total of $43 million since its founding in 2004, Gordy Meyer, president and CEO of eBureau, told paidContent.